About Us

Based in Hong Kong, Vertika makes digital marketing communication products. Vertika was started by Azhar Rafee in 2009. 

Our Mission: Tool Marketers with simple yet highly functional digital capabilities to “get audience attention”.

Vertika products give our customers speed, flexibility, and scale in their marketing and communication functions, while saving on costs. Our flagship product, Vertika VMX Platform, is a web-based service that helps companies design engaging TV-like channels to program and deliver marketing, information, education to their customers and staff.  Vertika clients come from a diverse industry-set, including Banking, Education, Healthcare, Media, Travel & Leisure, Real Estate, and Retail

Vertika is led by a management team with global experience in media and publishing, marketing and PR, branding, design, and consumer technologies. We are headquartered in Hong Kong with presence in Dubai, Karachi, Milan, Mumbai, and New York. 

Management Team

  • Azhar Rafee's Photo

    Azhar Rafee

    Founder and CEO

    Azhar has 20+ years of business and consumer media publishing and technology experience.

    Prior to launching Vertika, Azhar worked as Executive Vice President (Consumer Media) at Thomson Reuters. At Reuters Azhar started and managed the company’s direct-to-consumer business, which offered News, Investing and Business information through web (www.reuters.com), mobile, TV and IPTV to affluent professionals in North America and Europe on advertising-supported and paid bases. Azhar also led expansion of this business into China, India, Japan, and the Gulf markets, including managing Reuters investments in TimesNow — the no.1 Indian TV news channel, and ChinaWeb (Hexun) — China’s leading business/investing portal. Azhar represented Thomson Reuters on the Board of ChinaWeb.

    Azhar joined Reuters from Multex, Inc, a financial media company, where he was head of global marketing and branding. Azhar has an MBA from Columbia University in New York. He is now based in Hong Kong.

  • Dipendra Baoni's Photo

    Dipendra Baoni

    Chief Product Design Officer

    Dipendra is the founder and; managing director of Pune, India-based strategic branding and consulting company Lemon Design. Lemon specializes in spatial design, interactive web sites and mobile devices, branding identity, graphics, drawing and illustrations, cartoons and movies.

    Dipendra founded Lemon with a dream of creating a studio, which is small, enthusiastic, passionate and puts functional-design thinking in the fore-front, without constrains of industry discipline, cultures, fixed products, promote discovery and learning.

    Dipendra has degree in Industrial Design National institute of Design in India.